Thursday, July 24, 2014

DISCOVER ARTISTS THAT JOINED THE 10TH IMAS: A Primitive Evolution


HOMEBASE: Toronto, ON, Canada

GENRE: Alternative Hard Rock

CATEGORIES ENTERED: Indie/Alt./Hard Rock Album, Music Video Short Form x 2, Song Used in Film/TV/Multimedia, Punk Song

WORK SUBMITTED: A.P.E.; “Beyond True”; “Train Wreck”; “Show Me”; “Empty Holes”

LABEL: A Primitive Evolution is self released under LoveSexDeathRock Records

WHEN DID YOU BEGIN PLAYING MUSIC?
Outside of the band we all have different beginnings, all of them started at a young age and then we were thrust into action in the mid nineties. All of a sudden everyone in your high school had a band, it was madness!

Our group came together recently, about three years ago after spending years and years searching for the right musical partners to click with. Finally we were all in a situation where the band can jam together! It was like the beginning all over again, we dropped the machines and the tracks and got back to our roots and started making music off of each others instincts.

WHAT’S THE STORY BEHIND YOUR BAND NAME?
The name comes from a concept our drummer Stu Dead had for years. That made things easy in the selection process, he had the logo and everything laid out. So we sat down and figured out how it connected to us and the music we were creating. To us A Primitive Evolution is a representation of how we feel about music and the world itself. In the process of evolution a small change can make a huge difference down the line. As musicians we wanted to reconnect with our roots and influences which mostly lead back to Rock music, so once mixed all together we could say A Primitive Evolution was made to the Rock genre and we were created at that moment as this band.

We as conscious beings are also deeply connected to all living things and evolution has always inspired us. We live and die and in that time we try our best to accomplish our goals whatever they may be, generation after generation we learn from mistakes and slowly evolve; it is these small changes in the human evolution timeline that name also represents. It starts with the evolution point of Ape to Human, so many other species like us became extinct yet our DNA is 98.4% identical to a chimpanzee, the primitive evolution that gave us consciousness and allowed us to flourish at the top of the food chain reminds us of the wonderment of life itself and that we have the ability to create! If we look at the last few hundred years it would appear that things have started to change more rapidly, the industrial revolution began and we were hurled into an age of technological advancement. Even though it may not be clear we are in the process of evolving right now.

The one contender we have is a band called Ape. Since our name is often used as the acronym A.P.E. they felt we were infringing upon them. I can assure you that even though they are from the same city as us we honestly had never heard of them nor do we intend to steal the name Ape from them.

DESCRIBE YOUR LATEST RELEASE.
Our debut album A.P.E. is a collection of our best songs written in our first year as a band. A lot of this album was about finding ourselves and defining our musical direction so there are a lot of different influences on each song. That’s where Love Sex Death Rock comes from. It is something that I’ve always used as a tag and it remains true to this day. All the music we write involves one or all of those themes. I would say that a lot of the darker songs on the record have a lighthearted approach to them, particularly songs like “Death on Wheels” which is based off of a story about a selfish girl who collects body parts and creates “Death Girls” so she has minions to control and play with. On the opposite end of the spectrum is the love song “Beyond True” which the lyrics promise to the subject “I won’t let you down.”

DID YOU USE ANY UNUSUAL INTRUMENTS OR EFFECTS?
The instrumentation on the album is essentially a straight up rock band. We did incorporate some Moog synth lines which were run through some crazy Tape Delays. Also we often used a delay effect on the guitars with the delay time set to a foot controller so you can speed up and slow down the delay time within a performance which in turn changes the pitch of the feedback, most notable on the 1st track “War B.”

WERE THERE ANY ‘HAPPY ACCIDENTS’ IN THE STUDIO?
Yeah there were many happy accidents actually. A lot of last minute vocal changes and additions of harmony’s or vocal effects. Ridiculous amounts of Guitar amps stacked on top of each other with more mics than I can remember. In the end it all mashed up to sound pretty huge.

DID FANS HELP FUND THIS PROJECT?
No not this one, but the next album we plan on using pledgemusic.com to get the ball rolling!

WHY DID YOU CHOOSE TO SUBMIT TO THE 10TH IMAS?
In hopes of some recognition and publicity. As an independent artist we try and seek out opportunities that can expose our music to more people. The IMA’s seemed like a great place to do that.

WHO IS SITTING IN YOUR AUDIENCE?
Our fan base always surprises me, it seems like we have a little bit of each age range out there. We get older people who used to be into Black Sabbath and Led Zeppelin but we also appeal to the younger generation that is just discovering rock music. If you wanna get technical the computer box says male/female 50/50 18-24 as our peak online demo.

WHAT MAKES YOUR FANS UNIQUE?
Their loyalty to us. We have fans that will come to every single one of our shows. That really amazes us and we love them for it!

HAVE YOU EVER HUNG OUT WITH ONE OF YOUR MUSICAL HEROES?
I was given the opportunity to hang out with Them Crooked Vultures when they were on tour. I have to say it was the greatest experiences with musical hero’s you could ask for. They were all awesome down to earth guys from all different era’s of influence on me musically. John Paul Jones is a shy and sweet guy who was enjoying a banana while everyone else was partying backstage, Dave Grohl was excitable and energetic and had a really warm and comforting vibe to him and Josh Homme brings an aura of laid back and cool to the room. We had good talks with them and they’re all really positive about keeping at what you love doing and they all have remained humble. It’s refreshing to see that from people you respect so much. I’ve met other “heroes” that didn’t leave such a great impression.

DO YOU COLLECT ANYTHING?
We collect all things.. so many things! Other than music we have a wide selection of animal bones for decorations, video games and horror movies to wind down with, random gear and old FX pedals to make noise with.

WHAT’S YOUR MOST MEMORABLE ACHIEVEMENT TO DATE?
I guess it would be recognition from two Toronto Icons, Alan Cross from www.Exploremusic.com who does a great show called “The Ongoing History of New Music” called us “The Offspring of Grunge” we thought that was a pretty bad ass title. Also, George Strombolopolous put us on his top 3 buzz bands for Canadian Music Week 2011.

ARE THERE ANY SONGS YOU WISH YOU WROTE?
“Where The Streets Have No Name” by U2 or “The Ocean” by Led Zeppelin

WHAT ARTISTS ARE YOU LISTENING TO THAT WOULD SURPRISE YOUR FANS?
The Gorillaz and Dead Maus have been in circulation around the group. Is that surprising? Who knows.

NAME SOME ARTISTS YOU ARE CHAMPIONING.
The Birthday Massacre, Die Mannequin, Crooked Valentine, The Stand Stills, and Dead End Amelia are all great bands that we love and support.

WHAT IS YOUR DREAM SHOW LINEUP?
Wow i have no idea…how about Lamb of God, Radiohead, and The Prodigy?

FINISH THIS SENTENCE: THE MUSIC INDUSTRY IS… like getting kicked in the balls repeadily, the trick is to get back up and get yourself some good protection.

WHAT DO YOU HAVE IN THE WORKS?
We have just launched a campaign with PledegeMusic to make our acoustic album! You can check out how to be a part of it here: http://bit.ly/unplugape. We also have lots of shows this summer including a trip down to Philadelphia for Trashfest USA, some Hard Rock Cafe performances and in the fall we plan to hit LA to rock some showcases with friends. Hope to see you there.

HOW CAN FANS FOLLOW YOU? WHERE IS YOUR MUSIC AVAILABLE?
First and foremost our main website APrimitiveEvolution.com it has all our music for sale as well as some free downloads if you sign up for the site. You can also find us on twitter as APEvolution and as A Primitive Evolution on facebook, reverbnation, myspace, last.fm and so on.

Comments

One Response to “DISCOVER ARTISTS THAT JOINED THE 10TH IMAS: A Primitive Evolution”
  1. Charlene says:

    Great interview, glad to hear more about this band and I like the fact that they are truly aware of their fans and they do connect with us. I wish them continued success and hope many people read this interview and then follow on to their website and get to know this band. Thanks.

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