Company of Thieves
11th Annual Indie / Alt. Rock Album Winner
11th Annual Indie / Alt. Rock Album Vox Pop Winner
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Record Label: Wind-up Records
Home Base: Chicago, IL
Genre: Alternative/Indie Rock
Categories Entered: Indie / Alt. Rock Album
Work Submitted: Running From a Gamble
Company of Thieves
Genevieve Schatz, Vocals
Marc Walloch, Guitar
Label: Wind-up Records
Describe your nominated work. Running From A Gamble is about the passionate and painful transition from dependence and enchantment to autonomy and awareness!
Basically, our first album, Ordinary Riches is about the birth of identity and ideas; it involves a lot of social commentary. Our new record, Running From A Gamble, was mostly written while traveling and meeting new people and seeing more of the world. It is about the exploration and evolution of those “truths” from the first record- the lyrics in “After Thought” are a good example of where I’m at right now.
Did you use any unusual effects or instruments in this recording? We got to use a mellotron, 12-string guitars, and a lot of really great vintage mic pres, mics, instruments, and amps.
Were there any happy accidents while in the studio, or did everything go as planned? For the most part we knew what we wanted to do but every now and then someone would accidently play a lick that ended up being great. We ended up keeping a lot of the live tracking instead of overdubbing it later too.
How did you raise the funds for this project? How long do you expect it will take to recoup your out-of-pocket recording expenses? Our record label fronted the money for this record and I have no idea when/if we recoup.
Why did you choose to submit this work to The 11th IMAs? To be honest, we aren’t sure how we were submitted but that’s what’s so great. We have so many supportive family, friends, fans, and business team members that will submit us for opportunities that we don’t even know about and sometimes we get lucky.
What’s your definition of success and how will you know when you’ve achieved it? Our definition of success is creating a goal to achieve, working hard at achieving it, and achieving it. I would say we feel successful for even trying to achieve the goals we set out for and we have accomplished so many so far. So in many ways, yes we feel successful.
How will you leverage your IMA honors to achieve your career goals? I’m not sure I can answer that because it’s all up to the rest of the world on how they perceive our music.
Who’s sitting in your audience and what makes your fans unique? The great thing about our audience is that it isn’t one specific demographic. We get to look out and see so many different kinds of people from all walks of life that come together and share one common love for the night. I think our fans are unique because they aren’t people following a trend. They genuinely love our music and are so passionate about it. We feel so lucky to have such a supportive fan base that really understand our tunes.
What is your guilty pleasure on the road? Any close calls or mishaps while on tour? Mine is pretty lame. Instead of fun partying after a show, I love coming to the hotel room and watching late night TBS. Roseanne, Saved By The Bell, Seinfeld, etc… We have mishaps. We lose things all the time and we get in heated debates and want to strangle each other sometimes but it’s only love hahaha
Who are your musical heroes & influences? John Lennon, Stevie Wonder
Are there any songs you wish you wrote and why? So many, but then they wouldn’t be the songs that I love.
What artists are you listening to that would surprise your fans? I’m not sure what people think about us so I don’t know if they would be surprised or not. But we are currently listening to Stephen Malkmus, Simon Dawes, D’ Angelo, Elmore James, Gillian Welch, Alabama Shakes, The Strokes
How do you discover new music? Do you buy music or are you content with streaming? Through each other’s iPods in the van, friends, iTunes. I don’t like streaming. I want to be able to listen to what I want to listen to when ever and where ever. Especially on a nice stereo or in headphones from my iPod. The sound quality isn’t as good with streaming either.
How will musicians make a living if fans continue to expect music to be free? That’s a great/scary question. Touring will always help the most but we need to figure out how to have value with albums again.
What don’t fans/audiences understand about the music industry today? How hard and complicated it really is. People often seem to think bands are much bigger than they really are. You can be on TV, the radio, etc and still have a hard time paying your phone bill. We are so over saturated with bands everywhere and it’s so easy to put music and videos on the internet that people think that means your “famous.”
Are digital singles/EPs vs. full albums the future? I think the people that actually actively seek out and listen to music are the people that always bought albums because they are true fans. I couldn’t imagine buying only one song from my favorite band’s new record. But maybe I’m in the minority and that scares me.
Finish this sentence: The music industry is…in a very exciting time! Every era of music has a phase where something fresh and new explodes out of nowhere. Then, what ever that sound is, it gets copied over and over again until people are desensitized to it, leaving us hungry for something new again. Right now we are in the middle of new music and sounds coming out. More importantly, the internet and other new technology has made it possible for anyone to record a song and upload it to the world within minutes. This is causing the music world to be extremely over saturated with music making it easier and harder to be successful at it than 10-15 years ago. People also are demanding better music to be put out which makes them not wanting to risk buying music anymore, so most people download it for free. All of these issues are why we are in need of exploring new ways of making, putting out, and surviving off of our music. These are scary times right now, but that’s what keeps it exciting. We are in the middle of a revolutionary era where many changes are about to happen.
What do you have in the works for the upcoming year? We are working on new songs, touring, and hopefully playing some summer festivals.